NEW DELHI: Sporty Solutionz, Indian sub-continent’s leading company in the business of Media Rights, has acquired exclusive rights to market the MCL Media Rights worldwide. Sporty Solutionz has entered into a multi-year deal with the MCL’s Dubai-based promoters GM Sports. The deal to distribute the MCL media rights in the global market is priced at multi-million US dollars.
Master Champions League has a 10-year understanding with the Emirates Cricket Board to stage Masters 20-20 league in the UAE. The first edition of the league, slated between January 20 and February 13, 2016, will feature the global cricket stars like Saurav Ganguly, Brian Lara, Kumar Sangakkara, Virender Sehwag, Brett Lee, Jacques Kallis and Adam Gilchrist. The league features six teams, involving 90 cricket stars.
Sporty Solutionz, earlier this year, has also acquired media broadcast rights for all international cricket hosted by New Zealand till 2017.
Sporty Solutionz Chief Executive, Mr Ashish Chadha says: “The MCL is going to feature a big number of the all-time cricket greats. The league is not just generating tremendous interest in the native countries of these megastars, but this galaxy of cricket stars to be in action in the MCL is also creating a budge the world over. The dynamics of cricket bazaar are changing. MCL is adding a new chapter to this. The league is going to be watched in four continents. Sporty Solutionz’s endeavor is to ensure MCL’s reach to every single cricket lover the world over”.
MCL promoters too are excited over their association with Sporty Solutionz. “We have got the global icons of cricket together to create a World Class cricket league. Sporty Solutionz has a global reach in the sports media rights market. We are confident our relationship will set new benchmarks for cricket viewership. The league will be beamed across the globe,” says Mr Sam Khan, Chief Executive Director, GM Sports.
MCL has recently signed MS Dhoni as the Brand Ambassador for the League.