Mahendra Singh Dhoni promotes a new venture- FITSOUL

New Delhi: The Captain of the Indian Cricket Team, Mahendra Singh Dhoni, was in the capital to promote- FITSOUL a newly launched Sports and Fitness retail chain.

Fitsoul is a one stop retail solution for the best sports and fitness equipments, accessories, apparels and footwear from the leading brands across the world.

An initiative born out of passion for sports and fitness, Sajid Shamim and Parvinder Singh bring together the right mix of skills and experience to successfully make sports, leisure and fitness equipment available to everyone in India.

Speaking about the launch, Mahendra Singh Dhoni, Brand Champion of FITSOUL said, “Any sport is a land of opportunity but people lose an edge due to lack of quality sports gear. This kind of initiative is much needed in the country. We want to share our passion for sports with the world starting from India through FITSOUL. We strive to provide the best of products in the most efficient and affordable manner.”

Also present at the launch Sajid Shamim*, Co-Founder and Director, FITSOUL said, “The vision for the brand is to provide consumers with a one stop solution for buying equipments backed by expert advice. We are differentiated on the basis of both online and offline presence, industry partnership with like- minded brands, low cost franchisee model and soon to be launched e-enabled retail and champion’sequipment program.”

Adding more details on the launch, Parvinder Singh, Co Founder and CEO, FITSOUL said, “We are actively working on making Fitsoul the most desired sports and fitness retail destination both online and offline. We have already launched the online portal ( and are getting an overwhelming response from the customers. We have opened 6 retail stores and are looking at opening 350 stores across India in the next five years. Through this rapid expansion we intend to harness the exponential growth in the sports and fitness industry in India.”

Commenting on the launch Arun Pandey, Chairman and Managing Director of Rhiti Sports said “We are proud of this association since it fits into
MS Dhoni’s core philosophy of sports and fitness. Over the years we expect Fitsoul to be a game changer in the sports and fitness industry. We believe it will bridge the gap between the Indian sports enthusiast and the best equipments and gear in the world.”

A multi brand sports retailer having both online and offline presence, FITSOUL aims to provide an easy access to sports equipments, quality gear and merchandise.  It caters to practitioners of all ages and skill levels. The brand offers merchandise from leading brands like Nike, Adidas, HEAD, Wilson, Puma, Yonex, Babolat, Nivia, SG, SS, BAS, GM and many more.