A Rs 25 crore deal has confirmed MS Dhoni's status as world cricket's biggest name, with two brands in sports and education, Spartan Sports and Amity University, jumping on to the opportunity to piggyback on the India captain, says a report in The Indian Express.
“Dhoni is an addition to a Spartan Sports lineup that already features Australian Test captain Michael Clarke and Olympic gold medal-winning Australian swimmer Stephanie Rice on its rolls. The range, '7 by MSD', is expected to enter the market soon and Dhoni's bats will also sport the logo. Spartan Sports said they would benefit from Dhoni's direct involvement in promoting the exclusive range,” adds the report.
Meanwhile a report in DNA says that a deal signed between Indian cricket captain MS Dhoni with sports brand Spartan Sports and education brand Amity University amounting to Rs25 crore has increased his brand value.
Dhoni was usurped by Virat Kohli recently, as the top ad magnet in Indian sports but this new bat deal between the Indian star who is in South Africa now was represented by Arun Pandey of Rhiti Sports, the company that manages him.
Spartan Sports already sponsors Australian captain Michael Clarke and Olympic gold medal-winning Australian swimmer Stephanie Rice and MS Dhoni is another big name they have signed.
According to a report in Deccan Chronicle, the Board of Control for Cricket in India is confident of getting a larger share of the revenue pie from the International Cricket Council in the future after board president N. Srinivasan made a 'private study' and presented 'very good options' to the ICC's executive board members.
Board secretary Sanjay Patel said that it was only fair that the BCCI should get a bigger chunk and not an equal amount as the rest of the council's members since India -the nerve centre of world cricket -generated close to 70 per cent of total revenue.
Srinivasan met Cricket Australia chairman Walter Edwards in Singapore last week to discuss the profit sharing model among member nations of the ICC. The board is likely meet more members to put forth their agenda.
“This legitimate right issue has been put up before the full members of ICC. It is nothing but a just and fair right that we are asking for. It is not any muscle flexing, only our legitimate right,“ Patel said on Tuesday .
