Bols Kyndal and Aircel Chennai Open strengthen their partnership

Chennai: The organizers of the Aircel Chennai Open today announced that the tournament had extended its association with Bols Kyndal, a joint venture between Amsterdam based Lucas BOLS BV and Kyndal India Pvt. Ltd. as 'Official Sponsor'. This will be the third year of the tournament's association with the leading brand.

The 19th edition of India and South Asia's only ATP World Tour event will be held at Chennai's SDAT Stadium from December 30th 2013 to January 5th 2014. The player field for the 2014 tournament will see an impressive line-up of both Indian and international players that include a strong player field with four from the world top 30. Tennis fans in Chennai can certainly expect some great competition and solid tennis action.

In its capacity as an official sponsor, Bols Kyndal will continue to host the official Player Party of the tournament, a magnificent gala that attracts the crème de la crème of the Chennai party circuit. The company's third year of continued association with India's only tennis event speaks volumes about the trust and dependability of the tournament and the credible platform it offers to marketers.

Mr. Siddharth Banerji, Managing Director Bols Kyndal said, "Bols association with a prestigious championship like the Aircel Chennai Open reflects our desire to be associated with top sporting events across the globe. The partnership has been an inspirational and rewarding experience. It has also been an absolute pleasure to host the Bols Official Player Party of the leading tournament in this part of the continent. We wish the players and organizers the very best as they prepare for the upcoming tournament."

Ashu Jindal, COO IMG Reliance said, "Aircel Chennai Open is proud to have received support from a leading brand such as Bols for the past two seasons. We are glad that the association - one that is mutually beneficial and rewarding - is being taken forward into the third year. We thank Bols for its long standing support to us and to tennis in India."

The Title Sponsor for the tournament is Aircel and the event is supported by a consortium of sponsors in the Platinum category.