Bengaluru: Indian Terrain, the leading men's premium ‘sportswear’ brand in the country, has partnered with the creators of the ‘Tour of Nilgiris’ and are now the official Title Sponsors of the Tour of Nilgiris for the next 5 years. Indian Terrain along with the Tour of Nilgiris team will take this event to other 5 cities of Chennai, Hyderabad, Gurgaon, Chandigarh & Pune where it will be called “Race to the Nilgiris” where it will be a one day event with two winners being awarded a free entry invite to the Tour of Nilgiris.
Indian Terrain’s brand ambassador, bollywood celebrity Randeep Hooda was present at the launch of the 8th edition of the tour and unveiled the Rider Jersey & declared the tour open for 2015.
The riders will be flagged off from the Shanghri-La hotel in Bengaluru on December 16, 2015 (Wednesday) at 6:30 a.m. Indian Terrain Tour of Nilgiris 2015 will witness 109 riders covering a distance of 870+ kms across Karnataka, Kerala and Tamil Nadu.
Participants of the Indian Terrain Tour of Nilgiris 2015 will ride through three wildlife sanctuaries - Bandipur National Park in Karnataka, Mudumalai National Park in the Nilgiris and Wayanad Wildlife Sanctuary in Kerala. The Indian Terrain TFN is set to test the endurance, temperament, physical and mental strength of all participants. To add a dash of competitiveness, Indian Terrain Tour of Nilgiris has a mix of challenging climbs and flat courses at different stages, aimed at testing the riders’ craft and grit. The competitive distance will be a stretch of around 87kms, spread over five competitive days with two HC climbs and an astounding scenery.
In its eight edition, Tour of Nilgiris has grown in both popularity and stature across the globe. A total of 109 participants have been selected from over 500 applications received by the organizers to participate in the current edition of India’s most scenic & endurance testing cycling tour. This year, the event is set to witness participants from Singapore, China, Nepal, Germany, Netherlands, USA, UK and India (the host country).
Highlight of Indian Terrain TFN 2015 on its fourth day is the ‘King and Queen of the Mountains’ climb to Kalahatti - considered a ‘Hors Categorie’; something that is beyond categorization - in simple French cycling terms, one of the toughest climbs possible! The Kalahatti climb gains 1200mts of elevation in about 12 kms giving an average elevation gain of around 10 % with a few stretches going up to 15 % or more of gradient.
Indian Terrain Tour of Nilgiris 2015 goes beyond cycling as a sport, with riders keen to make their pedals count by giving something back to the society. Indian Terrain TFN 2015 will witness 4 charity riders supporting the social initiatives: Gangadhar Balija, roped in by Aditya Mehta Foundation will raise funds to support three para athletes. Vivek Bhateja raised INR 3 lacs last year healing over 20 patients through the Free Spine Surgery Program (called Giving Back) at Sita Bhateja Speciality Hospital, has set his sights even higher this year and is participating to raise INR 10 lacs towards the Free Spine Surgery Programme. Two other riders Thanmaya BP and Anshuman Caprihan will participate in the Indian terrain TfN this year to raise money for Iksha Foundation to support children with eye cancer.
Talking about Indian Terrain’s association with Tour of Nilgiris, Mr. Venky Rajgopal CMD Indian Terrain Fashions Ltd. said, “Indian Terrain is proud to be associated with the prestigious Tour of Nilgiris, and justifiably so. Indian Terrain's association with sport goes back a long way, and is reflected in its core offering – American Sportswear. With an expansive range of khakis, shirts, T-shirts, denim and more, Indian Terrain offers stylish outfits that are ideal for work and beyond.
We at Indian Terrain recognize that the core values of self belief and the interminable human spirit allow riders to embark on this remarkable journey of triumph. This association also marks the start of an eventful journey for the brand & cycling enthusiasts countrywide as we target a larger outreach in the time to come.”
Addressing media at a press conference here today, Sridhar Pabbisetty, Co-Founder, Tour of Nilgiris and Member, Ride A Cycle Foundation, said, “We welcome Indian Terrain as the Title Sponsor in the 8th Edition of the Tour of Nilgiris. We, together as the TfN Team will take this event to 5 other cities where it will be called as “Race to the Nilgiris”. The chosen cities being Pune, Chandigarh, GUrgaon, Hyderabad & Chennai. “
According to Badrinath Sastry, Tour Director, Indian Terrain Tour of Nilgiris 2015, “Cycling as a fitness sport is fast catching the imagination and the TFN circuit has put India on the global cycling map. Besides promoting cycling tourism, the tour owing to its format has competitive sections too which will go a long way in promoting cycling as an adrenalin driven sport thereby attracting more performance bicyclists.”
Indian Terrain has also got Meraki Sport and Entertainment Pvt. Ltd as a marketing partner to the event to enrich experience, build traction for larger reach and enhance the events position amongst the fraternity, through this partnership.
The participants are a phenomenal mix of professionals, entrepreneurs, lawyers etc for whom cycling in a cool stylish activity which actualizes their true potential.
Partner for the Indian Terrain Tour of Nilgiris 2015 include: Indian Terrain (Title sponsor), Firefox, TREK and Jayanth Probikes and Fitness (Associate Sponsors), BASU (Strategic Partner), Sita Bhateja (Medical Partner), Heinrich (Apparel Partner), TVS and Solver Minds (GPS racking partners), Spectrum Physio (Physiotherapy Partners), Hospitality Partner (Shangri La), Linger, Karcher and Active Holidays (Prize Partners), Hungry Tramps (Creative Partners) RAY photography (Photography partners) and Meraki (Marketing and PR partner).