HTC joins NorthEast United FC as their lead sponsor for the Hero ISL

With the onset of the Hero ISL the NorthEast United FC announced that HTC Mobiles are the team's title sponsors for the season. The mobile brand will occupy the front chest position on the NEUFC Jersey being the principal sponsors of the team as they enter the championship which kicks off on 12th of October 2014. Creatigies, one of the leading Sports Marketing Companies in India, assisted the unison of NEUFC and HTC mobiles.

At a special event held in Delhi, Mr. John Abraham , Co-Owner North East United Football Club, and Mr. Faisal Siddiqui, Vice President and Country Head , HTC unveiled the Team Jersey with the club colours and the HTC logo.

At the ceremony, Mr. John Abraham , said , “ For me football has always been a passion, and I am delighted to see the same passion shared by the Team’s Principal sponsor HTC. For us having such a vibrant , energetic global brand adorn the front of the Jersey helps further reinforce our faith in the team’s youthful exuberance blended with global expertise. We do hope this will be a long and successful partnership”

Mr. Rahul Patil, CEO NEUFC sheds light on the partnership, “We are extremely pleased with this association. HTC Mobiles represent youth and vibrancy and these are also the key attributes of NEUFC. We are hopeful of having a great season in the upcoming HISL and are ready to take on the battle field.”.

HTC Corporation (HTC) was founded in 1997 and is the creator of many award-winning mobile devices and industry firsts. Mr. Faisal Siddiqui, Vice President and Country head, HTC India shares his thoughts on this new collaboration with NEUFC, “We are happy to have partnered with NEUFC in the very first year of their being. We wanted to be part of this Soccer Revolution and what better geography than North East when it comes to Soccer. We would also like to thank John for his involvement and hands-on approach in running the Club. We would like to wish NEUFC all the best for the upcoming season and are sure that they will perform exceedingly well”

Creatigies was of imperative assistance bringing this deal together and in relation to it Mr Navroze D. Dhondy, Founder & MD, Creatigies Communications shared, “In Sports Sponsorships, it always pays to partner with Teams in the early formative years. Be it cricket/ football or any other sport, the best Brand – Team partnerships are the ones that start early and stay long. Both HTC and NEUFC are challenger brands, that have a lot in common, and we see a good brand fit with John’s exuberance adding to the partnership. We are sure that this association will prove to be mutually beneficial and a long term one.”

With the league only days away, this new partnership will only offer the support that NEUFC wishes from all its stakeholders to perform at their best at the Hero ISL.